Hoodpay – Premium Illustration System for Fintech Web

Hoodpay approached me with the goal of creating a premium, visually confident illustration style that balanced clarity with a sense of playfulness. The task was to design a set of 3D-inspired, richly textured illustrations and icons that would complement key messaging across their website. These visuals were built to not only elevate the brand aesthetic but also to support and clarify complex ideas by integrating real UI elements within the scenes of illustrations.
Each asset was carefully designed to align with the platform’s tone — trustworthy, modern, and human — while enhancing user understanding through contextual storytelling.